All the related content revolving around the hub is compiled and curated for readers. Content Hubs vs Websites: What’s The Difference?Ī hub gives readers more freedom to find the content that is most valuable to them, in the form that they prefer. Your content hub doesn’t need to be a complicated place - it just needs to be useful for your readers. In fact, the best content hubs are simple, clean and easy to navigate. The good news is that content hubs can be built on any budget, and they don’t have to include a ton of bells and whistles. They’re helpful for your marketing strategy because by organizing your content into logical categories, you’re making it easier for readers to find what they’re looking for - even if they don’t know exactly what that is. That’s it! Not so scary now, huh?īut that definition is a little vague, so let’s see if we can get more specific.Ī content hub is a central location for your branded content that readers can visit and find what they need, all in one place. A content hub is a curated collection of branded content related to a topic. Let’s take a second to understand what we’re talking about here. First, you had to create individual pieces of content to fill your blog and social media pages … and now you have to create an entire hub page of relevant content? What does that even look like? If you’re a business stakeholder who has struggled with generating inbound leads, the phrase “content hub” might send a chill down your spine.
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